Star Wars isn't built for a Marvel- style cinematic universe -11

Written by Fairchick Date
I worry the current strategy
will rip the mystery right
out of the Star Wars
universe. But what option does
Disney have? Growing the
Star Wars universe is
essential for Disney to
maximise profits on a $4 billion investment, but with huge budgets at
play that's
high risk. Star Wars
movies almost certainly
require an association with
existing characters or risk
being ignored by fans. It's a tough nut to crack. Maybe expectations just
need to be recalibrated.
Maybe the appeal of Star
Wars in 2018 can't quite
compare to Marvel and we shouldn't expect it to.
Either way, the current
path will most likely result
in diminishing returns for
the Star Wars series. Maybe Star Wars just
wasn't built for a Marvel-
style universe.SOURCE:CNET

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